Johnny Cash and the Theme Song
The original version of the Bonanza theme song featured the stars singing on it. Sadly, that version never made it to the public. What did make it was the Johnny Cash cover of the theme song! Hey, we aren’t complaining!
Johnny Cash And The Theme Song
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Chevrolet Partnership
Another profitable partnership was the one with Chevrolet. If you were wondering where such a high budget show got funds from, look no further than the car company Chevy. Many actors from the show also made appearances in their commercials.
Chevrolet Partnership